Bill's ability to support the field with strong value-centered marketing materials, excellent articles in the industry press, and his direct and informative style was, and is, an exceptional combination. He is both professional and knowledgeable. Bill's direct non-aggressive style is extremely well accepted by customers, and they (and I) enjoy his command of his company, the industry, the market, the products and his grasp of the long term trends being pursued.

Joseph F. Callaghan, DDC-I